By:
Shalyn Dever
Reading Time: 7 minutes Like all things, the marketing world changed with the influx of the digital age. Traditional agencies are no longer the only force in the marketing world. Digital Agencies are equally important or even more important. They must be technical in order to master all of the changes that technology brings. There are many things Digital […]
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Read more Reading Time: 7 minutes Like all things, the marketing world changed with the influx of the digital age. Traditional agencies are no longer the only force in the marketing world. Digital Agencies are equally important or even mo...
By:
Shalyn Dever
Reading Time: 6 minutes If you’ve ever worked with a marketing agency, I’m sure you’ll agree that KPIs make a huge difference in figuring out your return on investment. But understanding exactly what you should be measuring can be pretty confusing, right? Sure, agencies often put together beautiful reports with tons of data for you to review. (And don’t […]
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Read more Reading Time: 6 minutes If you’ve ever worked with a marketing agency, I’m sure you’ll agree that KPIs make a huge difference in figuring out your return on investment. But understanding exactly what you should be measurin...
By:
Shalyn Dever
Reading Time: 6 minutes I’ll admit that at first, the idea of mapping content to your customer journey seems a bit senseless. After all, shouldn’t you aim for content to speak to all the visitors of your site? Don’t you want to market the benefits of your product or service no matter where a lead may be in the […]
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Read more Reading Time: 6 minutes I’ll admit that at first, the idea of mapping content to your customer journey seems a bit senseless. After all, shouldn’t you aim for content to speak to all the visitors of your site? Don’t you wa...
By:
Shalyn Dever
Reading Time: 6 minutes At this point, I’m sure you know very well of the value and importance of a using a variety of content marketing assets. And you also probably know that blogs and social content alone most likely won’t deliver the ROI you expect for your efforts. So your biggest challenge now is to figure out which […]
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Read more Reading Time: 6 minutes At this point, I’m sure you know very well of the value and importance of a using a variety of content marketing assets. And you also probably know that blogs and social content alone most likely won’...
By:
Shalyn Dever
Reading Time: 6 minutes There’s a particularly common mistake I see companies make with their lead generation strategies: They tend to over-focus on the creative aspect of lead generation – creating landing pages, setting up calls to action or running A/B tests. And in the process, they forget about the most important element – developing a strong foundation for their […]
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Read more Reading Time: 6 minutes There’s a particularly common mistake I see companies make with their lead generation strategies: They tend to over-focus on the creative aspect of lead generation – creating landing pages, settin...
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