By:
Malaika
Reading Time: 7 minutes Many business professionals don’t know how to track, analyze, and understand how their PR and content marketing efforts are helping them meet their business KPIs. Here’s how you can use Google Analytics to measure the reach and success of your PR campaigns using Google Analytics’ Audience Interests reports and show how to measure the impact […]
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Read more Reading Time: 7 minutes Many business professionals don’t know how to track, analyze, and understand how their PR and content marketing efforts are helping them meet their business KPIs. Here’s how you can use Google Ana...
By:
Sam Makwana
Reading Time: 6 minutes Google is retiring AdWords, so welcome to three new brands (the outcome of the impending major rebranding): Google Ads, Google Manager and Google Marketing Platform. The AdWords and DoubleClick are set to cease to exist after 18 and 22 years, respectively, of existence. The search engine is embarking on a comprehensive undertaking to simplify its […]
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Read more Reading Time: 6 minutes Google is retiring AdWords, so welcome to three new brands (the outcome of the impending major rebranding): Google Ads, Google Manager and Google Marketing Platform. The AdWords and DoubleClick are set to...
By:
Amara Luis
Reading Time: 6 minutes Have you ever wondered how social media influencers can help you to grow your business? In this information age, everybody is a businessperson. We don’t need to own a product or a service to start our own business. The savviest business owners understand that people don’t buy products/services. Instead, they buy a brand name, convenience, solution […]
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Read more Reading Time: 6 minutes Have you ever wondered how social media influencers can help you to grow your business? In this information age, everybody is a businessperson. We don’t need to own a product or a service to start our ...
By:
Michael Freeman
Reading Time: 6 minutes If you work in SEO, chances are you’ve done some head-scratching in the past few weeks trying to figure out exactly what Google’s recent algorithm Core Update means for digital marketing professionals — and in particular for SEO professionals? Let’s face it, that’s been THE question for most of August. The jury is still out […]
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Read more Reading Time: 6 minutes If you work in SEO, chances are you’ve done some head-scratching in the past few weeks trying to figure out exactly what Google’s recent algorithm Core Update means for digital marketing professio...
By:
Michael Freeman
Reading Time: 8 minutes There’s only a few months left in 2018, and if you work in the competitive field of higher education and want to know where digital marketing trends are headed, congratulations: you’re smart to stay ahead of the game. While nobody can predict with absolute certainty what digital marketing trends are going to be dominant in […]
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Read more Reading Time: 8 minutes There’s only a few months left in 2018, and if you work in the competitive field of higher education and want to know where digital marketing trends are headed, congratulations: you’re smart to st...
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